Nike Uses Power of Sport to Stand Up For Equality


Nike just launched a new 90-second ad encouraging people to take the fairness and respect they see in sport and translate them off the field.

It features athletes like LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Actor Michael B. Jordan appears briefly and provides the ad’s voiceover. The soundtrack is a new recording of Sam Cooke’s “A Change Is Gonna Come” from Alicia Keys.


American Muslim Olympic champion Dalilah Muhammad said it was important for her to use her platform to speak up.

Muhammad has spoken out about President Donald Trump's recent executive order on immigration.

"I think it's unfortunate and it kind of makes me a little bit worried, just because we travel so much back and forth out of the country -- and having the name Muhammad attached to me -- it's a little scary almost," Muhammad told "It's just unfortunate."


Join Nike's official DJ, Dr Darrius, and raise your voice against INJUSTICE and INEQUALITY. Download the EQUALITY avatar below and add it to your socials. #DetroitvsDiscrimination #Equality.  

"I'm excited to represent one of the biggest sports brands in the world who uses its platform to promote equality in life, just as we do in sports" - Dr Darrius

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Dr Darrius

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