Monogram is the latest in Jay-Z's long list of business ventures, as he moves into the legal cannabis marketplace with a joint venture with Caliva, a California-based weed company.
According to a press release, Monogram wants to "redefine what cannabis means to consumers today," with "careful strain selection, meticulous cultivation practices and uncompromising quality." The company's website said experts grow the Monogram flower so that each plant receives "personalized attention."
As part of his role with Caliva, Jay-Z also plans to aid people who were incarcerated on marijuana-related charges. "In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration - many of whom are not seeing the monetary benefits of legalization - through advocacy, job training, and overall employee and workforce development," the company said at the time.